The Challenge

The goal was to spotlight our doctors as the true heroes behind innovation — but the campaign needed to resonate across regions, feel elevated, and make each doctor feel seen and celebrated. We also wanted to drive engagement internally and externally, while simplifying the asset delivery process.

The Process

I designed and built a full comms kit including internal banners, splash pages, landing pages, press release assets, and email campaigns tailored by region. I collaborated with stakeholders across marketing, EMEA, and comms to ensure tone and design cohesion. To personalize the experience, I pitched the idea of giving each featured doctor a custom video link they could download and share on social — turning them into campaign advocates.

The Solution

We leveraged dynamic content in Salesforce Marketing Cloud to deliver personalized emails and and video content. Each doctor received a direct link to their highlight video, pre-optimized for sharing.

The Outcome

The campaign successfully celebrated our global community of doctors, with increased engagement from both internal teams and the featured innovators. The social-shareable videos created organic momentum online, while the dynamic design system kept the campaign efficient across regions.